The Easiest People to Control
Why Smart, Well-Meaning Citizens Still Fall for Dangerous Leaders

If you love this newsletter and want to support the work that supports you, or let me know this work matters, please consider upgrading today!
Fact-based news without bias awaits. Make 1440 your choice today.
Overwhelmed by biased news? Cut through the clutter and get straight facts with your daily 1440 digest. From politics to sports, join millions who start their day informed.
The Easiest People to Control
The greatest threat to democracy is not force, but blindness.
The Greatest Danger Isn’t Out There
Many of us grew up believing the greatest threat to democracy was an outside enemy or nuclear disaster.
(Who hid under their desk in the Duck and Cover classroom drills that lasted into the 80s?)

But that isn’t true—not entirely.
The greatest danger lies in our shared psychological blind spots—our inability to see the predictable ways we’re persuaded to act against our own interests. We fear foreign enemies when the more insidious danger is coming from inside the house.
We live in a world where our political leaders create danger that doesn’t exist, convinces citizens they’re under threat, and offer them ways out that only work against their own interests and well-being.
They know what many of us don’t—basic psychology. Yet, access to this knowledge isn’t limited to those in power.
It’s available for everyone.
Freedom isn’t something we possess—it’s something we continually create and defend.
As Timothy Snyder writes in On Freedom, we often mistake liberty to mean having no one tell us what to do. But real freedom is something we sustain together—through truth, solidarity, and keeping the future open to possibilities we can’t yet imagine. When we forget this, we become easy prey for those who seem to speak our language but in reality are quietly narrowing the space of what we can think, say, and do.
How Dangerous Leaders Work
The traits of dangerous leaders are well-documented. The “Dark Triad”—psychopathy, narcissism, and Machiavellianism—appears often, alongside paranoia and moral emptiness, and their tactics are textbook.
What’s missing is our ability to see them—especially when wrapped in familiar language, appealing promises, or tribal identities.
In her book, Did That Just Happen? Julia Galef calls this the difference between a “soldier mindset” and a “scout mindset.” Soldiers defend their beliefs as if identity depends on them; scouts seek accurate maps of reality, even if that means redrawing the borders.
A society locked in soldier mindset will mistake manipulation for leadership if it confirms its cherished narratives.
The Needs They Exploit
Everyone is vulnerable to these forces. Recognizing and accepting that is the first step toward resisting them.
Manipulators target universal needs: belonging, understanding, having a voice. They may frame these human traits as weaknesses—or exploit the fear that these traits make us vulnerable—then use them as tools to control us.
Below are some common manipulation tactics…
You’re currently reading the free version of How to Live. Upgrade to paid to read the rest of this piece, access every article the minute it’s published, and unlock the entire How to Live archive.
Join How to Live
For people who live in their heads, feel more than they show, and want a language for both.
Already a paying subscriber? Sign In.
What you’ll receive as a subscriber::
- • Every new essay, the moment it’s published
- • Full access to the complete archive—150+ posts and counting
- • Bonus pieces and experiments-in-progress, shared occasionally
- • Invitations to seasonal, in-person gatherings
- • A direct line to me (annual subscribers): personal replies and tailored recommendations
- • 15% off all workshops and live events
Reply