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The Self-Awareness Paradox: Why 95% of Us Are Wrong About Ourselves

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It’s far easier to feel wonderful and special than to become wonderful and special.

Tasha Eurich

You think you know yourself. I think I know myself. Most people think they know themselves.

Turns out, nearly all of us are wrong.

In 2014, organizational psychologist Tasha Eurich, an expert on building self-awareness, and a team of researchers embarked on a large-scale scientific study. They wanted to know whether there was a way to increase self-awareness.

While the team’s interest was on leadership in the workplace, Eurich’s findings are helpful for anyone interested in increasing their self-awareness.

Along the way, Eurich’s team came across some interesting figures. β€œOur data reveals that 95 percent of people believe they are self-aware, but the real number is 12 to 15 percent,” Eurich says. β€œThat means, on a good day, about 80 percent of people are lying about themselvesβ€”to themselves.”

What’s that now?

Am I lying to myself?

Are you?

Turns out, the answer is yes.

Eurich discovered that what we’ve always believed about self-awareness is only half the story.

We think it means knowing ourselves deeply.

But there’s another halfβ€”and it’s hiding in plain sight.

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